The buzz is over and the work begins. You are about to implement a Web services strategy, yet with all the disparity in the technology, how do you create a successful business model? This session will review the impact that Web services is having on traditional business models, offer insights into new ways of thinking about business in the context of Web services, and assist managers in creating long-term, effective models sure to bring success to their organizations. Attendees will learn: 1. New ways of approaching business in the context of Web services; 2. Current trends in business models for Web services; 3. Planning a long-term model to impact ROI